BREATH OF LIFE FOR GSK


Challenge

While 100 million adults in China affected by chronic obstructive pulmonary diseases (COPD), less than 7% are properly diagnosed through spirometry.

Truth

Due to lack of awareness, shortness of breath is commonly mistaken as a natural part of aging and not a condition requiring medical intervention.

Solution

To raise awareness and ensure early intervention, we turned a mobile phone into a self-testing tool. Inspired by the traditional Chinese art form of blow-painting, we collaborated with a well-known artist and a leading Pulmonologist, to create Breath of Life, a revolutionary new mini-program for self-testing of COPD.
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